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THE HOLDEN HERITAGE by General Motors-Holden's Automotive Ltd (GMHA)

THE HOLDEN HERITAGE by General Motors-Holden's Automotive Ltd (GMHA)

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This commemorative book chronicles the history of Holden, from its origins as a saddlery business in the mid-19th century to its status as a major automotive manufacturer in Australia. It traces the company's evolution, including its early days building motor bodies, its merger with General Motors, and its pivotal role in producing the first all-Australian car.

The book highlights Holden's significant achievements, such as capturing a substantial market share, exporting to numerous countries, and introducing innovative designs and safety features. It also touches on the challenges the company faced, including increased competition from local and international manufacturers. A celebration of Australian automotive heritage, this book offers a glimpse into the story of a company that has become synonymous with Australian motoring.

Used (good, see images, front cover sticker)
Softcover

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