For twenty-five years, Naoki Mukoda has travelled the globe, capturing fragments of his experiences through the thoughtful collection of beer coasters. This beautifully curated volume serves as both a personal sentimental journey and a vital resource for graphic designers. By categorising these miniature works of art by motif—ranging from animals and plants to architecture and lettering—Mukoda invites readers to appreciate the coaster as a masterclass in condensed, high-impact design.
These small, functional squares, traditionally provided by breweries to pubs and bars, function as a microcosm of advertising and artistic expression. Mukoda examines the "Bier Filz" culture, particularly within Germany, where centuries of brewing tradition have spurred endless creativity in graphic branding. Whether you are a design professional seeking fresh inspiration, a beer enthusiast, or simply someone who appreciates the intersection of history and visual culture, this book offers a unique window into a hidden world of artistry. Explore how a simple piece of absorbent paper can reflect the spirit of a brand and the soul of a place, transforming fleeting travel memories into a permanent, visual legacy.
Used (good, see images, dust jacket wear and some page marking) ISBN 4568500966
