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*Superbrands Australia Volume V* presents an insightful look into some of Australia's most trusted brands. This publication explores the histories, values, and promotional strategies of a diverse range of companies, from iconic names like Arnott's and Cadbury to essential services like Australia Post and Energy Australia.
Each brand's story reveals its unique journey, exploring key milestones, challenges overcome, and the innovative approaches that have cemented their place in Australian culture. *Superbrands* offers a deeper understanding of the factors that contribute to brand success, providing valuable insights for marketing professionals, business students, and anyone intrigued by the power and influence of brands in our everyday lives. Discover the stories behind the logos and slogans that shape our consumer landscape.
Used (good, see images, ex library, some cover wear, and handwriting on initial page) Hardcover ISBN 9780957700031
