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In this compelling memoir, Akio Morita, the visionary chairman of Sony, recounts his journey from a young engineer in war-devastated Tokyo to the head of a global electronics powerhouse. Born from the ashes of 1946, Sony transformed into a titan of innovation, driven by Morita’s unconventional leadership and his belief in creating new markets for unprecedented products. He shares the fascinating story behind iconic inventions like the Walkman—a concept initially met with scepticism—and offers candid insights into the fundamental differences between Japanese and Western management styles.
Beyond the corporate history, Morita provides a profound perspective on international trade, the necessity of cross-cultural alliances, and the crucial role technology plays in our shared future. This book is an essential read for anyone interested in the intersection of business, innovation, and global diplomacy. It is a testament to the power of human ingenuity and a reminder that the fate of any enterprise rests in the hands of its people. Discover the principles of leadership and the indomitable spirit that helped rebuild a nation and revolutionise the world.
Used (good, see images, some yellowing) Hardcover ISBN 0002177609
