{"product_id":"taste-matters-by-john-prescott","title":"Taste matters by John Prescott","description":"\u003ci\u003eFree shipping within Australia\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eHave you ever wondered why you crave certain flavours, or why two people can have such vastly different reactions to the same meal? In Taste Matters, John Prescott offers a fascinating exploration of the complex, often subconscious factors that shape our food preferences. From the biological influence of our taste buds to the impact of our experiences in the womb and the powerful role of culture, this book illuminates the intricate science of eating. \u003cbr\u003e\u003cbr\u003ePrescott investigates why we often favour foods that conflict with our health, examining the links between our dietary choices and the modern rise in obesity and related health issues. By uncoupling the traditional relationship between taste and nutrition, he provides a compelling analysis of how we eat in the modern world. Whether you are a culinary enthusiast, a parent navigating the challenges of a child’s palate, or simply curious about human behaviour, this thought-provoking work offers an accessible and enlightening guide to understanding the biological and psychological labyrinth that governs why we like the foods we do.\u003cbr\u003e\u003cbr\u003eUsed (good, see images, dust jacket wear)\u003cbr\u003eHardcover\u003cbr\u003eISBN 9781861899149","brand":"Blue Pigeon Goods","offers":[{"title":"Default Title","offer_id":67652064739478,"sku":"eye11_MQWG3PWBW6LA","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5189\/4422\/files\/5379_c7bca494-c5c5-40f2-bd33-1e184a39b7f5.jpg?v=1793182395","url":"https:\/\/bluepigeongoods.com\/products\/taste-matters-by-john-prescott","provider":"Blue Pigeon Goods Australia","version":"1.0","type":"link"}