{"title":"Marketing","description":"","products":[{"product_id":"naked-salon-by-lisa-conway","title":"Naked Salon by Lisa Conway","description":"\u003ci\u003eFree shipping within Australia\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"The Naked Salon\" is a practical guide for salon owners seeking to boost profits and reduce stress. Drawing on 30 years of industry experience, Lisa Conway shares essential strategies to enhance client experiences and create a thriving business. Learn how to implement simple systems, set impactful goals, and lead your team to success. Discover techniques for building client loyalty, maximizing sales, and managing finances effectively. With real-world advice and a light-hearted approach, this book empowers you to transform your salon into a fulfilling and profitable venture, giving you more time for what matters most.\u003cbr\u003e\u003cbr\u003eCondition: Used (good, see images)\u003cbr\u003eSoftcover\u003cbr\u003eISBN 9780646921679","brand":"Blue Pigeon Goods","offers":[{"title":"Default Title","offer_id":45121852833942,"sku":"tingiraseventeen_5STKXMT3ILU1","price":18.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5189\/4422\/files\/IMG_2872.jpg?v=1749350367"},{"product_id":"your-salon-team-by-lisa-c-conway","title":"YOUR SALON TEAM by Lisa C Conway","description":"\u003ci\u003eFree shipping within Australia, international delivery available\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Your Salon Team\" by Lisa Conway is a comprehensive guide for salon owners aiming to cultivate a thriving and motivated team. Drawing from 30 years of industry experience, Conway offers practical advice on attracting, training, and retaining talented staff. The book explores strategies for effective communication, conflict resolution, and fostering a positive salon culture. It emphasizes the importance of leadership, setting clear expectations, and motivating team members to achieve shared goals. With real-world examples and actionable insights, this book empowers salon owners to build a cohesive team that drives business success. It covers topics such as networking, interviewing, performance, and culture.\u003cbr\u003e\u003cbr\u003eCondition: Used (good, see images, minor fold rear of book)\u003cbr\u003eSoftcover\u003cbr\u003eISBN 9780646958354","brand":"Blue Pigeon Goods","offers":[{"title":"Default Title","offer_id":45121854505110,"sku":"tingiraseventeen_VXLG3VKD356R","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5189\/4422\/files\/IMG_2860.jpg?v=1749351292"},{"product_id":"master-expert-by-alistair-gordon-dominic-johnson","title":"Master Expert by Alistair Gordon \u0026 Dominic Johnson","description":"\u003cp\u003e\u003ci\u003eFree shipping within Australia, international delivery available\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Master Expert\" is a guide for technical specialists seeking to elevate their careers and broaden their impact within their organisations. It argues that technical competence alone is insufficient for achieving peak performance, seniority, and influence. The book introduces the concept of \"Expertship,\" a combination of technical expertise and essential enterprise skills.\u003cbr\u003e\u003cbr\u003eIt focuses on three core domains: relationships, value, and technical prowess. Through practical advice and real-world examples, the authors demonstrate how to build strong stakeholder relationships, understand market context, and effectively transfer knowledge. It offers readers a roadmap to becoming a \"Master Expert\"—a trusted, strategic thinker who drives value, influences change, and makes a lasting contribution.\u003cbr\u003e\u003cbr\u003eUsed (good, see images, minor cover wear)\u003cbr\u003eSoftcover\u003cbr\u003e\u003c\/p\u003e","brand":"Blue Pigeon Goods","offers":[{"title":"Default Title","offer_id":45772505350294,"sku":"tinigra28_SLY7Y93O6AV4","price":37.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5189\/4422\/files\/1970.jpg?v=1761644528"},{"product_id":"superbrands-by-j-peter-ed-thoeming-peter-thoeming","title":"Superbrands by J. Peter (ed) Thoeming, Peter Thoeming","description":"\u003ci\u003eFree shipping within Australia, international delivery available\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e*Superbrands Australia Volume V* presents an insightful look into some of Australia's most trusted brands. 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Discover the stories behind the logos and slogans that shape our consumer landscape.\u003cbr\u003e\u003cbr\u003eUsed (good, see images, ex library, some cover wear, and handwriting on initial page)\u003cbr\u003eHardcover\u003cbr\u003eISBN 9780957700031","brand":"Blue Pigeon Goods","offers":[{"title":"Default Title","offer_id":46222792163478,"sku":"jay19_ETDH8YC4PTVM","price":25.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5189\/4422\/files\/8663_c14e2156-7b85-4141-afea-a149c1a8bd0b.jpg?v=1770082940"},{"product_id":"makers-by-chris-anderson","title":"Makers by Chris Anderson","description":"\u003ci\u003eFree shipping within Australia, international delivery available\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eChris Anderson's *Makers* explores the burgeoning new industrial revolution driven by technology. Entrepreneurs are now able to leverage open-source design, 3-D printing, and micro-manufacturing to create bespoke products in small batches, securing high margins.\u003cbr\u003e\u003cbr\u003eThe book argues that manufacturing is crucial for a nation's economic strength, especially in America and Europe, where industries have largely migrated to low-cost regions. Anderson posits a desktop manufacturing revolution, akin to the personal computer's impact, as a solution.\u003cbr\u003e\u003cbr\u003eDigital fabrication, online factory services, crowdfunding platforms like Kickstarter, and global online marketplaces like Etsy are enabling anyone with an idea to start assembly lines with minimal capital. It offers a vision of how America can lead the way in making things again.\u003cbr\u003e\u003cbr\u003eUsed (good, see images, some yellowing)\u003cbr\u003eHardcover\u003cbr\u003eISBN 9780307720955","brand":"Blue Pigeon Goods","offers":[{"title":"Default Title","offer_id":46294259695766,"sku":"e9_1IM2JEFBV3YY","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5189\/4422\/files\/0892_01b59535-79ea-406a-a52e-147522f1d2c7.jpg?v=1773562483"},{"product_id":"common-sense-consulting-by-taylor-welch-and-chris-evans","title":"Common Sense Consulting by Taylor Welch and Chris Evans","description":"\u003ci\u003eFree shipping within Australia, international delivery available\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eCommon Sense Consulting is the definitive modern-day playbook for aspiring and established consultants who wish to transform their expertise into a highly profitable enterprise. Authors Taylor Welch and Chris Evans provide a clear, step-by-step framework to navigate the complex journey from initial startup to long-term wealth creation. Drawing on their experience with over 100,000 clients, the authors move beyond theory to reveal the practical mechanics of business growth, salesmanship, and effective marketing. This manual is designed for those who recognise that time is a precious currency and who are ready to stop relying on trial-and-error methods. By applying these proven principles, readers will learn how to secure high-value clients, scale their operations, and build a sustainable, scalable business model. Whether you are trapped in a cycle of trading hours for low pay or are seeking to reach the next level of financial success, this guide offers the actionable insights necessary to master the craft of consulting. 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